ROCK - BUILDING BANDS IN THE DIGITAL AGE BY JOHN HARTMANN
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Hartmann envisions the demise of corporate record companies, and the rise of artist owned and operated labels. 'Rock' is a comprehensive, do-it-yourself, guidebook on how to get out of the garage and into the business. A must read for every baby band. David Geffen - Dreamworks SKG
My goodness, what a great read! I certainly wish I'd had access to this book when I was growing up. Things would have been much easier. Graham Nash - Musician - Activist
John Hartmann is passionate, knowledgeable and experienced. I'm interested in EVERYTHING he has to say. Bob Lefsetz - The Lefsetz Letter
This book should be required reading for anyone desiring the unique adventure, and ultimate reward, of exploring the business of music. Jim Morey - Morey Management Group
A Brilliant book, by a brilliant man. Michael Levine - Levine Communications
ROCK isn't just another how‑to—it’s a philosophy and battle plan for musicians who see themselves as entrepreneurs. Hartmann encourages artists to be both poets and warriors: create passionately, think strategically, own fiercely, and always engage with the evolving music ecosystem. Whether you're barely out of the garage or already gigging regularly, there's wisdom here on forging your path in the elusive yet exhilarating world of modern music. - Paul Koidis
