What is The Holodigm you may ask? In the microscopic sense it is a multifaceted visualization of what the global entertainment industry would look like if it were a video game. In the macroscopic sense it is the bible and instruction manual on how to play that game. It is the alchemy of turning music into gold.
The business of music goes back to a time when men pounded on logs in caves and their cohorts took chickens at the door. All that changes is the technology. Digital convergence is a double-edged sword, it destroys the past as it carves the future. The Holodigm Academy is at the cutting edge in the creation of the new music paradigm. We follow the historical trajectory and study the systems, mechanics, protocols and politics of show business in the digital age. Our mission is to ensure that the next generation of popular music belongs to those who create it, not transnational corporations.
The infrastructure created to market music provides the core mechanism for all entertainment forms. The adaptation of music within the cultural zeitgeist of our times is inevitable. There will be a ‘next big thing’ eventually. The game will be played the same as always,, and the odds of success are even more challenging. The low threshold to entry allows anyone to compete, but great talent is extremely rare.
If it is your goal to turn music into gold, there is a way to do that. The mountain is high and not everyone survives the climb. All talent being equal the ‘Baby Band’ must compete with every great artist in their genre. If you can make it in your niche, you can cross over into other styles and global success is possible. The game is not easy and it’s not fair. There are hazards along the way and only ten percent of the contestants make a living from music. However, all talent is NOT equal, and most careers will fail.
This will not deter the young and restless musicians from performing their songs, and it will not silence the voices of stardom. We don’t guarantee success because of the enigma called talent. Every song you write is not a crystal tear from the eye of Zeus. However, some are, and great songs presented by a charismatic artist to the right audience can produce an enormous reaction in the streaming fanbase.
This is an exercise in vanity, and it’s like trying to win the lottery, the odds being similar. If artists are intent on devoting their lives to chasing the gold, it is imperative that they learn how to play the game. They must play hard and build their careers from the bottom up. Your personal Holodigm is a roadmap to creating your owned and operated music enterprise. Getting started is a Do-it-Yourself activity because nobody is going to do it for you. If you can reach the survival level the world will come to your door, expressly delivered, via the Internet. Anybody can compete, but only the truly great will survive.
We invite YOU to join us in the pursuit of YOUR dreams. We will teach you how to play and guide you along the way. Download your free digital copy of “ROCK – Building Bands in the Digital Age” to learn the degree of difficulty and establish the playing field. If you read it and still want to make music the instrument of your survival, sign up for “The Holodigm Seminars.” When you complete the course, you will know more about how to play the game of music than ninety percent of the people making a good living in the business today. Reach for Elvisland, with a little luck you may just land in the Big Top.
Learn how to succeed by developing the discipline and creative thinking skills to define the possibilities and take constructive action to achieve your goals.
Learn how to use the map of showbiz to visualize your overview of the music industry and create a mental matrix for the pursuit of your career strategies.
Learn how the art and craft of songwriting is the cornerstone of music publishing and forms the foundation of all activities in the music industry.
Learn how artists create, develop and exploit a body of music for the purpose of designing and developing careers in the music industry.
Learn how the symmetry of the artist-manager relationship forms the core activity for conducting careers in The Music Renaissance.
Learn how the booking-agent connects artists and managers to the live performance arena and how they supervise the financial systems and protocols of the performing arts.
Learn how concert promoters produce the contemporary, global concert business and provide a stable platform for the building and maintenance of the careers of musical artists.
Learn how the advent of digital production techniques has shifted the paradigm and lowered the threshold to entry into the world of recorded music.
Learn how Certified Public Accountants manage and control the economics of recording artists and personal appearance attractions.
Learn how entertainment attorneys create and maintain the array of contracts that define the equity and distribution of profits in the music business.
Learn how public relations experts manipulate media relations for the promotion and marketing of personal appearances and recorded music.
Learn how Road Managers design and assemble the players, technicians and logistics of theatrical productions and touring companies.
Learn how music videos communicate the image and style of performing artists and how music is marketed to film and television producers.
Learn how the Internet is carving a new business model for the marketing and distribution of recorded music and the development of touring artists.
1 The Holodigm is a visualization that depicts what show business would look like if it was a board game. We have all heard the old axiom that our minds are like icebergs and ninety percent of them are under water. We only use the ten percent that is above the surface.
2 I ask all students of Holodigm Academy to burn this image in that part of your mind that is not currently in use. Go into that giant iceberg in your brain and carve out an imaginary space in the shape of a giant cube. Think of that cavern as your Ice-Box. Install in it a giant pyramid that contains a sphere. Now, click on the various elements of The Holodigm Map and visualize them in their symbiotic relationship.
3 As you execute your personal career and the careers of your clients 'see' each decision and choice as it relates to all the myriad possibilities. Think first, trust your instincts and take action on the choices that will bring duration and success to your business enterprises. Let your individual Holodigm be your guide.
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