Sorry, but you're not allowed to access this unit.
You need to be logged in to see your course progress.

Harlan Goodman as Guest Speaker - Part Two

  • Module 1 Holodigm Academy Introduction-

    Welcome to the Holodigm Academy's Music Management Training by John Hartmann.

    Just before we start, we would like you to Download John Hartmann's Book as a reference to the entire Course. We recommend That you read this book before you attempt this Course and be prepared for the information provided in the Music Management training.

    We also have a PDF of the then Map of Show Business which we have on the website but having this printed will also help each artist to reference it as they progress throughout the training.

    We have a Private Facebook Group so each student can Join and share their thoughts about what they have learned. We also encourage all students to make connections in this group and begin the process of building their own unique network that may help them throughout their career.

     

    Suggested Reading List  

    Lesson 1 The Map of Show Business  - Preview  
    Lesson 2 The Creative Process - Part One  - Preview  
    Lesson 3 The Creative Process - Part Two  
    Lesson 4 Shelly Berger as Guest Speaker  
    Lesson 5 Congratulations Module 1 Finished  - Preview  
    Module 2 Hartmann Laws-

    HARTMANN  LAWS

    • Over 50 Must know Laws to become an effective and competent Music Manager.
    • Quiz to help you remember all of Hartmann's Laws and implement them.
    Lesson 1 50 Laws of Showbiz  
    Lesson 2 Congratulations Module 2 Finished  
    Module 3 THE ARTIST - Glenn Frey ( Eagles ) - Gerry Beckley ( America ) as Guest Speakers-

    MODULE CONTENTS

    THE ARTIST

    • Separating The Artist From The Art
    • The Symmetry Of The Artist-Manager Relationship
    • The Responsibility Of the Artist
    • Negotiating & Living With A Management Contract
    • Alternatives to Management Contracts
    • The Design & Execution Of Careers
    • Creating a NAME In Showbiz
    Lesson 1 The Artist - Part One  
    Lesson 2 The Artist - Part Two  
    Lesson 3 The Artist - Part Three  
    Lesson 4 Glenn Frey from the Eagles as Guest Speaker  
    Lesson 5 Gerry Beckley ( America ) as Guest Speaker - Part One  
    Lesson 6 Gerry Beckley ( America ) as Guest Speaker - Part Two  
    Lesson 7 Congratulations Module 3 Finished  - Preview  
    Module 4 THE MANAGER - Ron Stone as Guest Speaker-

    MODULE CONTENTS

     

    THE MANAGER

    • The Man Who Would Be King The Dominator
    • Manipulator & Visionary
    • The Manager As Chief Executive Officer
    • The Pitch & How To Deliver It
    • The Myths & Realities Of The Management Force
    • Gaining The Trust & Confidence Of Artists Building
    • Owning & Operating An Executive Team
    Lesson 1 The Manager - Part One  
    Lesson 2 The Manager - Part Two  
    Lesson 3 Ron Stone as Guest Speaker - Part One  
    Lesson 4 Ron Stone as Guest Speaker - Part Two  
    Lesson 5 Congratulations Module 4 Finished  - Preview  
    Module 5 THE AGENT - Ben Bernstein as Guest Speaker-

    MODULE CONTENTS

    THE AGENT

    • The Catcher On The Phone
    • The Cash Connection
    • Interpreting The Artists Story To The Buyer
    • Building Career Infrastructure
    • The Vernacular Of Showbiz & How To Use It
    • The Tools Of The Trade & How To Use Them
    • The Economics Of Success & Failure
    Lesson 1 The Agent - Part One  
    Lesson 2 The Agent - Part Two  
    Lesson 3 The Agent - Part Three  
    Lesson 4 Ben Bernstein as Guest Speaker - Part One  
    Lesson 5 Ben Bernstein as Guest Speaker - Part Two  
    Lesson 6 Congratulations Module 5 Finished  - Preview  
    Module 6 THE RECORD PRODUCER - Eric E.T. Thorngren - Lou Adler as Guest Speakers-

    MODULE CONTENTS

    THE PRODUCER

    • The Creation Of Recorded Music
    • Record Companies & How To Operate Them
    • The Control Of Recording & Publishing Dollars
    • Negotiating & Living With A Record Contract
    • Executive Access & Exit Strategies
    • The Regime Change & How To Survive It
    • The Future Of Talent & Global A & R
    • Producers & Promoters of Live Events
    Lesson 1 The Record Producer - Part One  
    Lesson 2 The Record Producer - Part Two  
    Lesson 3 Eric E.T. Thorngren as Guest Speaker - Part One  
    Lesson 4 Eric E.T. Thorngren as Guest Speaker - Final Advice  
    Lesson 5 Lou Adler as Guest Speaker  
    Lesson 6 John Boylan as Guest Speaker - Part One  
    Lesson 7 John Boylan as Guest Speaker - Part Two  
    Lesson 8 John Boylan as Guest Speaker - Part Three  
    Lesson 9 Congratulations Module 6 Finished  - Preview  
    Module 7 THE CONCERT PROMOTER - Howard Wolf as Guest Speaker-

    THE CREW

    • The Road Manager & Who Pays For Him
    • The Crew Chief In Film & Television
    • Transportation, Accommodations & Advancing Dates
    • The Road Manger As Ringmaster
    • Building A Road Team & Production Crew
    • The Logistics & Technical Aspects Of Touring
    • Bringing Them Back Alive With The Dough
    Lesson 1 The Crew  
    Lesson 2 Promoter - Part One  
    Lesson 3 Promoter - Part Two  
    Lesson 4 Howard Wolf as Guest Speaker - Part One  
    Lesson 5 Howard Wolf as Guest Speaker - Part Two  
    Lesson 6 Congratulations Module 7 Finished  - Preview  
    Module 8 THE MUSIC PUBLISHER – Steve Lindsey as Guest Speaker-

    MODULE CONTENTS

    THE MUSIC PUBLISHER

    • The One True Thing
    • The Cornerstone Of The Music Industry
    • Owning And Controlling Intellectual Properties
    • Co-Publishing & Statutory Rates
    • The Three Ms - Melody - Meter - Message
    • First Use & The Compulsory License
    • Copyright duration & Public Domain
    Lesson 1 Music Publishing - Part One  
    Lesson 2 Music Publishing - Part Two  
    Lesson 3 Music Publishing - Part Three  
    Lesson 4 Congratulations Module 8 Finished  - Preview  
    Module 9 THE PUBLICIST- Michael Levine - Sandy Freidman as Guest Speakers-

    MODULE CONTENTS

    THE PUBLICIST

    • Media Relations & How To Control Them
    • Institutional Vs. Independent
    • Public Relations
    • The Cost Of Publicity & Who Pays It
    • Creating The Story & Telling The Tale
    • The Publicist In Tragedy & Scandal
    • The Press Junket & How To Survive It
    • The Publicist As Servant To The Artist
    • Publicity, Promotion & The Internet
    Lesson 1 The Publicist - Part One  
    Lesson 2 The Publicist - Part Two  
    Lesson 3 Michael Levine as Guest Speaker  
    Lesson 4 Sandy Freidman as Guest Speaker  
    Lesson 5 Congratulations Module 9 Finished  - Preview  
    Module 10 THE LAWYER – ACCOUNTANT - Cree Miller as Guest Speaker-

    MODULE CONTENTS

    THE LAWYER

    • The Full Service Entertainment Lawyer Education
    • Experience, Trust & Skill
    • Conflict Of Interest & How To Avoid It
    • Creating An Array Of Contracts
    • The Cost Of Legal Services & Who Pays
    • Managing The Artist's Lawyer
    • The Pitfalls Of Lawyers As Managers

    THE ACCOUNTANT

    • Cash, Commissions, Insurance & Taxes
    • The Pursuit Of Sound Capital Investment
    • The Bills & How To Pay Them
    • Controlling The Economic Dynamic
    • Retirement & Estate Planning Trusts
    • Wealth & How To Keep It
    • Income Streams and Expenses
    Lesson 1 Attorney - Part One  
    Lesson 2 Attorney - Part Two  
    Lesson 3 The Accountant  
    Lesson 4 Cree Miller as Guest Speaker - Part One  
    Lesson 5 Cree Miller as Guest Speaker - Part Two  
    Lesson 6 Cree Miller as Guest Speaker - Part Three  
    Lesson 7 Congratulations Module 10 Finished  - Preview  
    Module 11 MUSIC VIDEOS – Randi Wilens as Guest Speaker-

    MODULE CONTENTS

    MUSIC VIDEOS

    • The Video & How To Get One
    • Romancing The Video Commissioner
    • MTV, VH1, BET, TNN, CMT As Record Promotion
    • Ego & The Cost Of Video Production
    • The Video As Projector Of Image & Style
    • Video Concepts, Budgets & Production
    • DVD & Video As A Commercial Income Stream
    Lesson 1 Music Video - Part One  
    Lesson 2 Randi Wilens as Guest Speaker - Part One  
    Lesson 3 Randi Wilens as Guest Speaker - Part Two  
    Lesson 4 Congratulations Module 11 Finished  - Preview  
    Module 12 MOTION PICTURES - TELEVISION – Harlan Goodman as Guest Speaker-

    MODULE CONTENTS

    MOTION PICTURES & TELEVISION

    • The Marriage Of Movies & Music
    • Sync Licenses & Where To Find Them
    • Source Music & Master Recording Licenses
    • Commercials & Music On Television
    • The Vast Wasteland & How To Cross It
    • Musicians & Singers As Actors
    • The Last Priority In Movie Production
    Lesson 1 Motion Picture & Television  
    Lesson 2 Harlan Goodman as Guest Speaker  
    Lesson 3 Congratulations Module 12 Finished  - Preview  
    Module 13 INTERNET MARKETING – Gail Rosenberg as Guest Speaker-

    MODULE CONTENTS

    THE INTERNET

    • E-Commerce, Digital Distribution & How To Use
    • It The Exploitation & Theft Of Music On The Internet
    • The Mark Of Digital On The Global Music Industry
    • Creating The Music Industry Renaissance
    • The Globalization Of Artists & Music Management
    • Creating Income Streams From Music & Merchandise
    • The Internet As Promotional Tool For Live Events
    Lesson 1 Online Marketing - Part One  
    Lesson 2 Online Marketing - Part 2  
    Lesson 3 Online Marketing - Part Three  
    Lesson 4 Congratulations Module 13 Finished  - Preview  
    Module 14 CLASS FIFTEEN – FINAL EXAM - SPECIAL GUEST-

    THE FINAL GRADE.

    Lesson 1 Final Exam  
    Lesson 2 You made it to the End - Congratulations  - Preview  
  • THIS PART IS ONLY FOR LOGGED IN USERS.
    John Hartmann © 2008 – 2024