The Holodigm Seminars is a Music Management Online Course produced by Legendary Manager and Agent John Hartmann. This Unique Management Training is a series of Videos taken while john was a lecturer at UCLA.
Define and describe the systems, mechanics, politics and protocols of designing, mapping and conducting careers in the music business. Explore the symbiotic relationship between the eight core professions of the entertainment industry.
Analyze the rules and principles that govern their diurnal activities. Study the array of contracts that shape their fiduciary responsibilities and personal relationships. Learn how to build a management team and create a platform for the interpretation of rights and distribution of profits.
Practice the vernacular that governs professional performing artists, personal managers, booking agents & the producers of records and concerts.
Apply real life experience to the exploration of the art and science of personal management in the Entertainment Industry as it relates to phonograph records, live music, motion pictures, television and video. Learn how to direct the careers of artists and executives in the creation of the music renaissance.
Prepare you to create, map and navigate your career, and the careers of others, with a focus on the options and consequences of specific marketing and promotion activities.
The ONE True Thing - Music Publishing
The TWO Primary Activities - Performing & Recording
The THREE Ancillary Professions - Publicists, Accountants & Lawyers
The FOUR Primary Professions - Artists, Managers, Agents & Producers
The FIVE Levels Of A Record Company - A&R, Business, Promotion, Marketing, Executive
The SIX Internet Strategies - Creating A Fan Base & Building An Empire On The WWW
The SEVEN Paper Trails
The EIGHTH Profession - The Boards & The Road
NINE - Hartmann's Laws – 50 Rules of Showbiz
TEN - The Holodigm
1 The Holodigm is a visualization that depicts what show business would look like if it was a board game. We have all heard the old axiom that our minds are like icebergs and ninety percent of them are under water. We only use the ten percent that is above the surface.
2 I ask all students of Holodigm Academy to burn this image in that part of your mind that is not currently in use. Go into that giant iceberg in your brain and carve out an imaginary space in the shape of a giant cube. Think of that cavern as your Ice-Box. Install in it a giant pyramid that contains a sphere. Now, click on the various elements of The Holodigm Map and visualize them in their symbiotic relationship.
3 As you execute your personal career and the careers of your clients 'see' each decision and choice as it relates to all the myriad possibilities. Think first, trust your instincts and take action on the choices that will bring duration and success to your business enterprises. Let your individual Holodigm be your guide.
ACCOUNTANTS CORNER CONTENT